SAACA
  • WHY WE EXIST
    • ABOUT US
    • TEAM CONTACTS
    • SAACA BOARD LEADERSHIP
  • SERVICES
    • PUBLIC ART & MURAL ADMINISTRATION SERVICES
    • CULTURAL ASSET MAPPING & CONSULTING
    • PLACEKEEPING & PLACEMAKING
    • ARTS & BUSINESS PARTNERSHIPS
    • ARTS, WELLNESS & HEALING
    • ARTS & ECONOMIC DEVELOPMENT
    • ARTIST OPPORTUNITIES
    • ARTS ADVOCACY
    • ARTS & EDUCATION
    • FESTIVAL, EVENT & BOOKING SERVICES
  • PROJECTS
    • UNDERCOVER ARTS MAGAZINE & DIRECTORY
    • COMMUNITY GALLERIES >
      • VENTANA GALLERY & ART EXHIBITIONS AT ROCHE
      • FLINN FOUNDATION GALLERY
    • CREATIVE AGING WITH WATERMARK COMMUNITIES
    • PUBLIC ART & MURAL PROJECTS >
      • PUBLIC ART IN ORO VALLEY
      • PUBLIC ART IN SAHUARITA
      • PIMA COUNTY PUBLIC ART
      • PUBLIC ART IN FOUNTAIN HILLS
      • TRANSPORTATION ART BY YOUTH 2022 >
        • Gila Monster
        • Glowing Scorpions
        • Prickly Pear Everywhere
    • COMMUNITY PHOTOGRAPHY COMPETITIONS >
      • FOUNTAIN HILLS PHOTOGRAPHY COMPETITION
      • SAHUARITA CAPTURING COMMUNITY PHOTO CONTEST
      • ORO VALLEY PHOTOGRAPHY COMPETITION
  • EVENTS
    • CALENDAR OF EVENTS
    • EVENT & EXHIBITOR APPLICATIONS
    • ART & MUSIC FESTIVALS >
      • DOWNTOWN GLENDALE ARTS & CULTURE FEST
      • LA ENCANTADA FINE ART FESTIVAL
      • ORO VALLEY FALL FOODIE & ART FESTIVAL
      • ORO VALLEY HOLIDAY FESTIVAL OF THE ARTS & TREE LIGHTING CELEBRATION
      • ORO VALLEY SPRING FESTIVAL OF THE ARTS
      • PARK PLACE STREET ART FESTIVAL
      • PATAGONIA FALL FESTIVAL
      • SAHUARITA ART ON THE LAKE FESTIVAL
      • TUCSON FOLK FESTIVAL
    • CULINARY EVENTS >
      • DEVOUR CULINARY CLASSIC
      • SALSA, TEQUILA & TACO CHALLENGE
      • SAVOR CULINARY FESTIVAL
      • SABORES DE TUCSON: AMERICA'S BEST MEXICAN FOOD FESTIVAL
      • THE TOAST: JAMES BEARD FOUNDATION
      • WORLD MARGARITA CHAMPIONSHIP
    • LIVE MUSIC >
      • LIVE MUSIC AT PALM TERRACE
      • ORO VALLEY CONCERT SERIES
  • CATALYST CREATIVE COLLECTIVE
    • ABOUT THE CATALYST CREATIVE COLLECTIVE
    • VENUE & EVENT RENTALS
    • GETTING TO CATALYST
    • UPCOMING CLASSES & EVENTS CALENDAR
    • ARTIST-IN-RESIDENCE PROGRAM
  • GET INVOLVED & SUPPORT
    • SUPPORT OUR WORK
    • SPONSOR A PROGRAM OR EVENT
    • VOLUNTEER WITH SAACA
    • CURRENT PARTNERS, DONORS & SPONSORS
    • INTERNSHIP OPPORTUNITIES
    • ARTIST & VENDOR APPLICATIONS

ONLINE RESOURCES FOR BUSINESSES, ARTISTS & CREATIVES

Southern Arizona is a place of great artistic diversity and creativity. During this time of social distancing, thousands of artists, creatives, makers, teachers, are making the switch to connect with their audiences online. We want to share and amplify all the great digital content that is being streamed and created.
TUTORIALS
TIPS FOR STREAMING
TRAINING AND WEBINARS
 

TUTORIALS

VIDEO

Before you dive into live streams, think about whether or not your content can be more impactful as a pre-recorded video. Building lesson and performance content doesn’t have to all be live. 
  • Pros – Better for evergreen and promotional content. Gives you better control of production and editing, Takes the pressure off 'being live'  
  • Cons – limited audience engagement. Can be costly to produce well, but rewarding in the long run.  
  • Tutorial

PRIVATE ONLINE CLASSES, MEETINGS, AND WEBINARS

Take your meeting, class or workshop online! Here are some platforms our partners have recommended to go digital. These are ideal for music and art teachers, tutors, school teachers, and mentoring. 
  • Google Classroom / Google Hangouts: Desktop/mobile - Free and easy to set up!  Just log into your Gmail account and invite students/audiences with the click of a button.  Tutorial 
  • Group Facetime: Only available on Apple Desktop/mobile - Up to 32 participants   
  • Zoom: Desktop/Mobile - A versatile video conferencing app designed for businesses.  Offering free educational suite for K-12 school. Tutorial 

LIVE STREAMING

Q: Why "Go Live" instead of creating recorded video content?
Live streaming is ideal for small businesses, musicians, restaurants, and educators looking to engage in real-time and be as personal as possible with their audience.  Live streaming on social media is a great way to keep in touch with your audience and offer something in the moment! 
  • Pros – Engaging with your audience and building relationships with viewers. Encourages you as the content creator to 'seize the moment' and can be a quick way to create content. Currently, Facebook Live will place your live created videos in more newsfeeds than a comparable uploaded video, meaning you may get more exposure than a carefully curated, pre-recorded video.  
  • Cons – Live streaming requires a strong internet connection. While more interactive than recorded video, it still doesn’t replace the ‘real thing’ for a performance or class. Additionally, the technology is more demanding the more sophisticated your stream needs to be (audio, video, text, logos, etc)

Q: What platform should I use? 
Each live streaming platform has a different audience and we encourage you to head where your audience is already located online. Each platform has unique benefits in design and is best suited to different applications. We've outlined some of the major streaming platforms and considerations below. 
  • Facebook Live: 
    • ​Pros – Large audience exposure and user base, good for engaging with existing followers, as well as targeting through paid marketing. Offers both desktop and mobile streaming options. Very accessible and easy to share. 
    • Cons – Not designed for evergreen content. Difficult to monetize. Not able to be private.  
    • Tutorial
  • Youtube Live
    • Pros - Great for evergreen content. Good chat room integrations. Possible to keep public, unlisted (requires link to view) or private (only viewable by creator).
    • Cons - Streaming from Desktop only, and mobile live streaming for pages with 10k or more followers.      
    • ​Tutorial
  • Twitch.tv
    • Owned by Amazon, this is the most popular streaming platform for gamers. Also popular with animators and performers. Large regularly engaged, but more niche, user-base. Integrated features for channels, monetization, and tipping. Requires video encoding software (like OBS) to go live.  
    • Tutorial
  • Instagram Live
    • High engagement rates with Instagram users. Designed to be temporary and viewed on mobile phones. Automatically deleted after 24 hours. Provides only limited analytics. Requires a downloaded extension to be viewed on desktop.  Great resource for small businesses and promoting a brand. 
    • Tutorial
  • Twitter (Periscope) 
    • Similar to Instagram Live, this is designed to be viewed on mobile phones.  For casual audience interaction
    • Tutorial
  • StageIt
    • The only dedicated platform for live streaming music and concerts. Built in ticketing function and monetized 'tips'. 
    • Tutorial

Q: I've done a basic 'live stream' using a mobile phone. How can I take it to the next level?
Great question! Here are a few next steps to consider: 
  • Step up your production by upgrading your AV setup. Investing in a good camera and microphone will give your content a professional look and sound.  For under $200, you can take your digital content to the next level. There are three main areas to consider: the camera, the audio, and the lights.
    • Webcams - This can be a better webcam (from a $80 Logitech C920 for indoor streams to a $300 versatile MEVO webcam)
    • Mics - Upgrade your mic (UBS mics like a$70 Snowball for a computer, an audio interface like $100 Focusrite Scarlett, or a plug in microphone for your phone)
    • Lights - Better lights (like a simple $25 ring light)
  • Step up your broadcasting setup. In addition to improving your AV setup, your broadcasting software will improve the production value of your stream. With a few hours work, you can start adding text, doing split screen productions with multiple cameras, and change between scenes and settings seamlessly. A great place to start is the free Open Broadcaster Software (OBS).
  • Consider reaching a wider audience by sending your livestream to multiple platforms. This will require a subscription and some software setup. Here are a few services to check out: Castr.io ($15 / mo), Vimeo Premium ($50 / mo), Wirecast ($599), Restream.io (FREE for personal pages, $16/mo for Public Pages), Ciclano.io ($29 / mo for 3 destinations).

Q: Any general tips for making my live stream successful? 
  • Schedule your live streams at set times, this will help train your audience to tune in.  Start with once a week! 
  • Be yourself, have fun, and experiment.  The only way to develop your style is to keep streaming. 
  • Start simple.  Try your first stream from your smartphone or laptop before investing in gear. 
  • Who is watching?   Know your audience and create content that is fun and engaging.  
  • Think about production basics - make sure that there is plenty of light and minimal background noise.  
  • Keep within 6 feet of your camera and microphone at all times to stay engaging 

Q: I think I'd like to hire a professional to help me get up and running. Any suggestions? 
If you'd like to do a quick consultation, reach out to one of the SAACA team members and we'll do our best to get you oriented. There are also some great local production companies, like BRINK Media, that are available to come to you to produce a live stream or video for as low as $250. 
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UA PRESENTS at the University of Arizona has launched a fantastic website outlining tips for improving your audio, lighting, video, and monetization strategies. Click on the image below to visit their resource page. 
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TIPS FOR STREAMING AND VIDEO CONTENT DEVELOPMENT

FACEBOOK LIVE
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Facebook Live Streaming Tips
Starting Facebook Live Step-By-Step Guide
YOUTUBE LIVE
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YouTube Live Streaming Tutorial

Video Tips

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Camera Video Supplies, Tips & Training
 

TRAININGS AND WEBINARS

LIVESTREAMING FOR MUSICIANS

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CDBaby Tutorials on Live Streaming:
  • Instagram Live for musicians 
  • The complete Facebook Live toolkit for musicians
  • Twitch for musicians
  • YouTube Live
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Twitch for Musicians Webinar hosted by Bandzoogle
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Live Streaming as a Revenue Source for Musicians with Rick Barker 

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Legal Landscape of Livestreaming 
Webinar presented by APAC and Folk Alliance
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Turn your Camera into a Webcam
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Zoom In Music Mode For Fitness Classes, Music Lessons & Virtual Choirs

VIRTUAL REALITY & AUGMENTED REALITY

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An Introduction to Tech-Driven Immersive Theater
In this step by step guide, technologists discuss tools used to create immersive theater experiences with VR, AR, actors, and software. 

Social
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About
​

The Southern Arizona Arts & Cultural Alliance (SAACA) is a nonprofit organization dedicated to the creation, preservation and advancement of the Arts. SAACA strengthens the bonds between people, place and purpose through collaborative, arts-driven experiences.

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Photo from mripp
  • WHY WE EXIST
    • ABOUT US
    • TEAM CONTACTS
    • SAACA BOARD LEADERSHIP
  • SERVICES
    • PUBLIC ART & MURAL ADMINISTRATION SERVICES
    • CULTURAL ASSET MAPPING & CONSULTING
    • PLACEKEEPING & PLACEMAKING
    • ARTS & BUSINESS PARTNERSHIPS
    • ARTS, WELLNESS & HEALING
    • ARTS & ECONOMIC DEVELOPMENT
    • ARTIST OPPORTUNITIES
    • ARTS ADVOCACY
    • ARTS & EDUCATION
    • FESTIVAL, EVENT & BOOKING SERVICES
  • PROJECTS
    • UNDERCOVER ARTS MAGAZINE & DIRECTORY
    • COMMUNITY GALLERIES >
      • VENTANA GALLERY & ART EXHIBITIONS AT ROCHE
      • FLINN FOUNDATION GALLERY
    • CREATIVE AGING WITH WATERMARK COMMUNITIES
    • PUBLIC ART & MURAL PROJECTS >
      • PUBLIC ART IN ORO VALLEY
      • PUBLIC ART IN SAHUARITA
      • PIMA COUNTY PUBLIC ART
      • PUBLIC ART IN FOUNTAIN HILLS
      • TRANSPORTATION ART BY YOUTH 2022 >
        • Gila Monster
        • Glowing Scorpions
        • Prickly Pear Everywhere
    • COMMUNITY PHOTOGRAPHY COMPETITIONS >
      • FOUNTAIN HILLS PHOTOGRAPHY COMPETITION
      • SAHUARITA CAPTURING COMMUNITY PHOTO CONTEST
      • ORO VALLEY PHOTOGRAPHY COMPETITION
  • EVENTS
    • CALENDAR OF EVENTS
    • EVENT & EXHIBITOR APPLICATIONS
    • ART & MUSIC FESTIVALS >
      • DOWNTOWN GLENDALE ARTS & CULTURE FEST
      • LA ENCANTADA FINE ART FESTIVAL
      • ORO VALLEY FALL FOODIE & ART FESTIVAL
      • ORO VALLEY HOLIDAY FESTIVAL OF THE ARTS & TREE LIGHTING CELEBRATION
      • ORO VALLEY SPRING FESTIVAL OF THE ARTS
      • PARK PLACE STREET ART FESTIVAL
      • PATAGONIA FALL FESTIVAL
      • SAHUARITA ART ON THE LAKE FESTIVAL
      • TUCSON FOLK FESTIVAL
    • CULINARY EVENTS >
      • DEVOUR CULINARY CLASSIC
      • SALSA, TEQUILA & TACO CHALLENGE
      • SAVOR CULINARY FESTIVAL
      • SABORES DE TUCSON: AMERICA'S BEST MEXICAN FOOD FESTIVAL
      • THE TOAST: JAMES BEARD FOUNDATION
      • WORLD MARGARITA CHAMPIONSHIP
    • LIVE MUSIC >
      • LIVE MUSIC AT PALM TERRACE
      • ORO VALLEY CONCERT SERIES
  • CATALYST CREATIVE COLLECTIVE
    • ABOUT THE CATALYST CREATIVE COLLECTIVE
    • VENUE & EVENT RENTALS
    • GETTING TO CATALYST
    • UPCOMING CLASSES & EVENTS CALENDAR
    • ARTIST-IN-RESIDENCE PROGRAM
  • GET INVOLVED & SUPPORT
    • SUPPORT OUR WORK
    • SPONSOR A PROGRAM OR EVENT
    • VOLUNTEER WITH SAACA
    • CURRENT PARTNERS, DONORS & SPONSORS
    • INTERNSHIP OPPORTUNITIES
    • ARTIST & VENDOR APPLICATIONS