KIERLAND POP OUTDOOR CELEBRATION BLENDS THE BEST OF ARIZONA WINE, INTERACTIVE ART, LIVE MUSIC, FINE ART MARKETPLACE
Third-Annual Scottsdale Festival Offers a Weekend Filled with Family-Friendly, Interactive Experiences
Welcoming fall weather has never been more enjoyable. This year, area residents and visitors can embrace the arrival of fall in the desert with the annual outdoor Kierland POP festival, planned for Friday, Nov. 15 and Saturday, Nov. 16, 2019 in Scottsdale. The two-day festival includes a series of interactive, pop-up experiences – featuring Arizona winemakers, art in unexpected places, live music and entertainment, a fine art marketplace, a night run, and more. It all takes place at Kierland Commons and The Westin Kierland Resort & Spa.
“During the third-annual POP Art experience, you can appreciate the creativity of local artists and performers along with award-winning, Arizona-produced wines,” said David Hyatt, President of Kierland Master Association. “Our diverse community is the perfect location for these popular, well-attended events!”
The Kierland POP celebration begins at The Westin Kierland Resort & Spa on Friday, Nov. 15, with a ticketed POP Charity Night that’s open to the public. Held from 6 p.m. to 9 p.m. and hosted in partnership with the Southern Arizona Arts & Cultural Alliance (SAACA) and the Arizona Wine Growers Association, the evening begins with an “Academy Awards” celebration of Arizona wines, recognizing winners from azcentral’s 2019 Arizona Wine Competition.
“We’re thrilled to showcasing Arizona wine and all it has to offer at this year’s Kierland POP Festival,” said Kris Pothier, President of the Arizona Wine Growers Association. “Guests will have an opportunity to explore wine varietals while learning more about the passion and energy that winemakers put into every bottle.”
During Friday night’s event, guests will have an opportunity to interact directly with Arizona winemakers and learn firsthand about the family traditions and stories behind the wines that are poured at the event. Attendees can also expect to encounter lively art experiences; culinary samples from local chefs; and live, vibrant music and entertainment. Those 21 and older can purchase tickets at kierlandpop.com for $55 each. All proceeds from the evening will benefit SAACA’s Veterans Art Therapy Program.
On Saturday, Nov. 16, from 11 a.m. to 8 p.m., Kierland POP continues at Kierland Commons with an outdoor wine tasting festival at the shopping center’s Main Street Center Plaza. The ticketed Grand Wine Festival will feature wine tasting and sales from more than 30 Arizona wineries pouring more than 200 wines – making it the state’s largest celebration of Arizona wine. Those 21 and older can purchase wine-tasting tickets at kierlandpop.com for $30 each through November 1, or designated-driver tickets for $15 each.
Guests who attend the POP Charity Night on Friday or the Grand Wine Festival on Saturday can receive discounted rides from Lyft when they use the service to and from Kierland POP events. New Lyft customers can get $5 off their first four rides when they use the code SAACA. Existing Lyft customers can get 10% off their rides when they use the code SAACA19.
Visitors to the shopping center on Saturday can also expect to enjoy a series of fun, interactive activities, including an art walk featuring local professional artists and emerging artisans; live music and arts performances; kids activities, and a fine art marketplace.
On Saturday evening, the third annual Kierland POP 5K Walk/Run will take place from 6 p.m. to 7:30 p.m., benefitting local breast cancer nonprofit “Don’t Be a Chump! Check for a Lump!” An all-new course has been created for this year’s event; it kicks off on Main Street in Kierland Commons and celebrates the beauty of The Westin Kierland Golf Club at night on a fast, fun and safe route. The $40 race fee covers race swag, including a T-shirt and medal. To register for the run, visit http://bit.ly/31Y2Av0.
For more information, visit kierlandpop.com or follow Kierland POP on Instagram (@KierlandPOP) and Facebook (@KierlandPOP2019). See the excitement by searching for #KierlandPOP on social media. To view and download hi-res photos from last year’s Kierland POP Experience, visit: http://bit.ly/2Zuq78Z
About Kierland Commons
Well-placed in the enviable enclave where North Phoenix meets Scottsdale, Kierland Commons is a 24/7, mixed-use urban oasis that is home to some of the most desired lifestyle brands and the region’s most alluring restaurants and nightlife. Top-drawing names at Kierland Commons include Anthropologie, Athleta, Arhaus, Coach, Crate & Barrel, Evereve, Michael Kors, Sur La Table, Aveda and many more, plus nearly a dozen exciting restaurants, including Zinc Bistro, Postino Wine Café, Shake Shack, Bar NoRTH, and The Greene House. Near Scottsdale Airpark and a trove of top-tier business parks and corporate offices, Kierland Commons is the place to see and be seen for young professionals, fashionistas, foodies and resort visitors. For more information, visit kierlandcommons.com.
About The Westin Kierland Resort & Spa
Set on 250 acres in north Scottsdale, The Westin Kierland Resort & Spa provides contemporary amenities and design paired with an ever-changing collection of distinctive experiences that bring to life the “Essence of Arizona.” A revitalizing desert oasis, the property features a collection of 10 dining venues serving an eclectic mix of the area’s finest flavors: Agave, the Arizona Spa, a full-service rejuvenating destination showcasing rare, desert-inspired treatments and additional therapies; and The Westin Kierland Golf Club, providing the area’s most innovative golf program with rolling greens across 27 holes and a first-of-its-kind fleet of GolfBoards and golf bikes, Kierland TurfRiders and Segway golf. Complementing the resort’s premier amenities, the award-winning FUN program offers a bevy of rotating Arizona excursions and on-property activities, including the property’s Adventure Water Park. A leading destination for meetings and events, located steps from premier shopping and dining, the resort boasts more than 200,000 square feet of well-appointed indoor and outdoor space, and features the renowned portfolio of signature Westin wellness offerings. For more information, visit kierlandresort.com.
About The Kierland Master Association
The Kierland Master Association is a 730-acre master-planned community located on the border of Phoenix and Scottsdale, adjacent to the Kierland Golf Club and the award-winning mixed-use destination, Kierland Commons. Woodbine Development Corporation served as the primary developer for the Kierland project, which opened in 1996. The Kierland Master Association was formed to enhance, promote and preserve the values and use of the project, by maintaining and supporting the quality design and character of the community. The Kierland Master Association is professionally managed by CCMC, a community management company that puts people first, encourages leaders to be their best, and infuses life with fun. For more than 45 years, CCMC has been strengthening the community by creating experiences that connect people in the neighborhoods where they live and in the offices where they work. For more information, visit CCMCnet.com.
About Southern Arizona Arts & Cultural Alliance (SAACA)
The Southern Arizona Arts & Cultural Alliance (SAACA) is a nonprofit organization dedicated to the creation, preservation and advancement of the arts. SAACA (formerly the Greater Oro Valley Arts Council) was created to develop cultivated programming that spotlights local creatives and celebrates diversity and culture, while providing direct opportunities for artists to make and sell their work. To date, SAACA has created more than 200,000 arts-driven experiences, from innovative community festivals and cultural celebrations to creative sector development, and accessible arts enrichment programs. SAACA continues to grow its footprint and impact while strengthening the bonds between people, place and purpose through collaborative arts-driven experiences. For more information, visit saaca.org.
About Arizona Wine Growers Association
The Arizona Wine Growers Association stands as a proud advocate for growth, change, opportunities and strength in all aspects of wine growing, making, selling and drinking. Representing over 100 vineyard owners, grape growers, winemakers, and supporting businesses, the AWGA is committed to working together to advance the growth, knowledge and reputation of Arizona wine. For more information, visit azwinegrowersassociation.com.
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Arizona Wine Growers Association, azcentral and the Southern Arizona Arts & Cultural Alliance come together to host the largest local wine festival in the state.
On Saturday, November 16, the Arizona Wine Growers Association (AWGA) will partner with azcentral, and the Southern Arizona Arts & Cultural Alliance (SAACA) to present the Grand Wine Festival, the largest celebration of Arizona wine in the country. The Festival will feature more than 30 Arizona wineries, paired with live music and dance performances, art installations, food vendors, and other local artisans.
Kicking off the festivities is POP Charity Night: featuring the Grand Wine AwardsCeremony held on Friday, November 15 at the Westin Kierland Resort & Spa. The Awards Ceremony considered the “Academy Awards” of Arizona wines, will recognize the winners from the 2019 azcentral Arizona Wine Competition. The evening will also feature lively art displays and vibrant entertainment, paired with delicious culinary and libation sampling from local chefs and Arizona wineries. The Awards Ceremony, which is open to the public, offers a unique opportunity to interact directly with the winemakers and learn firsthand about the family traditions and stories behind the wines being poured.
“It's always exciting to see what wines emerge as the winners of the competition,” said Richard Ruelas, azcentral reporter and head of the Arizona Wine Competition. “The list of winners serves as a guide to the best. But the festival allows visitors to determine for themselves which wine they favor.”
Now in its 11th year, the Grand Festival has relocated to Kierland Commons as part of Kierland POP: Art in Unexpected Places to accommodate for growing crowds, a wine marketplace and a record number of wineries from across Arizona. In addition to sampling, the Festival will also offer attendees the opportunity to purchase full bottles of wine in preparation for the holiday season, including several Festival exclusives that are not available in stores. Attendees will also enjoy live entertainment, an open-air artisan’s marketplace featuring artists’ original works, and delectable treats from gourmet specialty food vendors. The event main stage will host live music throughout the day.
Festival tickets, which include a commemorative wine glass and 8 wine tasting tickets, are available for purchase for $30 in advance of the event and $35 day-of. Additional tasting tickets can be purchased onsite. Designated Driver tickets, which include full festival access but no tasting tickets or wine glass, are available for $15.
“Each of the wines poured at the Grand Wine Festival is a testament to the AWGA’s members mission to make outstanding wine, and our deep love for the region,” says Kris Pothier, President of the Arizona Wine Growers Association. “As consumers taste our wines, they’ll recognize the quality and craftsmanship that goes into every bottle and understand the great potential of Arizona as a wine growing region.”
According to Kate Marquez, SAACA Executive Director, “The Festival is delighted to be moving to Kierland Commons. The move truly reflects our team’s combined efforts to better tell the story of Arizona wine as we raise the bar for local wine enthusiasts.”
POP Charity Night: featuring the Grand Wine Awards
When: Friday, November 15, 2019 at 6:00 p.m.
Where: Westin Kierland Resort & Spa (6902 E. Greenway Parkway, Scottsdale, AZ 85254)
Arizona Wine Growers Association Grand Wine Festival
When: Saturday, November 16, 2019 (11 a.m. - 8 p.m.)
Where: Kierland Commons (15205 N Kierland Blvd Suite 150, Scottsdale, AZ 85254)
Cost: $30 in advance, $35 day-of
NOTE TO MEDIA: Photos available upon request
Southern Arizona Arts & Cultural Alliance
The Southern Arizona Arts & Cultural Alliance (SAACA) is a not-for-profit organization that exists to promote engagement in arts and culture, helping our communities produce strong, inspired citizens. SAACA enlists artists, businesses, governments, and individuals to expand artistic and cultural opportunities in their respective communities. To enhance access to the arts and to promote cultural awareness in the communities it serves, SAACA presents large-scale festivals, events and other programs. The Alliance also promotes educational opportunities in the arts and culture for all ages.
Arizona Wine Growers Association
The Arizona Wine Growers Association (AWGA) serves grape growers and winemakers in Arizona, allying its members for representation, promotion, and education. The association strives to advance with integrity, the sustainable growth and production of authentic Arizona-grown wines and increase awareness of the Arizona industry, which includes 104 licensed and bonded wineries throughout the state.