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PRESS & MEDIA

2017 Holiday Festival of the Arts and Oro Valley Tree Lighting Sets Attendance Record

12/6/2017

 
The Exceptional Turnout is a Big Win for the Arts as well as Oro Valley's Local Economy
The popularity of this large scale arts event continues to grow. The Oro Valley Marketplace hosted an estimated 30,000 visitors over two days this past weekend, December 2nd & 3rd, for the Holiday Festival of the Arts and Oro Valley Tree Lighting Celebration, setting a record for attendance at the much anticipated annual event.

The event is the largest arts festival in the region and features over 150 artisans, exhibitors and food vendors. More than 250 local student performers took to the main stage over the course of the weekend to entertain guests. More than 2,000 visitors gathered to see TUBACHRISTMAS perform this year which featured over 60 tubas playing holiday favorites, under the direction of Assistant Professor of Tuba and Euphonium at the University of Arizona, Matt Tropman.

Five original chalk art murals were created by local artists at the event, underwritten by the Town of Oro Valley, in addition to an interactive family chalk art activity. Various children's activities were included in the event, such as crafts, cookie decorating and a visit with Santa. The event culminated with the Oro Valley Tree Lighting Celebration on Saturday evening, drawing approximately 7,000 attendees.

"This incredible event would not be possible without our partnership with the Town of Oro Valley, the Oro Valley Marketplace, as well as our sponsors, particularly Pima Federal Credit Union who sponsored the Tree Lighting," says SAACA Executive Director, Kate Marquez. "The partnership is evidence of the Town's dedication to the advancement of arts and culture in our region."

Community festivals are key to supporting local economic development, a stronger sense of place, and are key to building thriving communities throughout the world. The economic activity generated by arts festivals like the Holiday Festival of the Arts and Oro Valley Tree Lighting Celebration have a significant, positive impact on the local economy. The local tourism and hospitality industries and local businesses see a direct benefit and creates a chain of economic activity that is measurable.

Cultural activities are an important component of quality of life. The arts add to our lives in many intangible ways as well as contributing positively to our economy as a whole.

NOTE TO MEDIA: Photos available

About Southern Arizona Arts & Cultural Alliance
The Southern Arizona Arts & Cultural Alliance (SAACA) is a not-for-profit organization that exists to ensure that, through engagement in arts and culture, our communities produce strong, inspired citizens. SAACA enlists artists, businesses, governments, and individuals to expand artistic and cultural opportunities in their respective communities. To enhance access to the arts and to promote cultural awareness in the communities it serves, SAACA presents large-scale festivals, events and other programs. The Alliance also promotes educational opportunities in the arts and culture for all ages.
 
For more information about programs and events produced by the Southern Arizona Arts & Cultural Alliance please visit  www.saaca.org.

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The Southern Arizona Arts & Cultural Alliance (SAACA) is a nonprofit organization dedicated to the creation, preservation and advancement of the Arts. SAACA strengthens the bonds between people, place and purpose through collaborative, arts-driven experiences.

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  • WHY WE EXIST
    • ABOUT US
    • TEAM CONTACTS
    • SAACA BOARD LEADERSHIP
  • SERVICES
    • PUBLIC ART & MURAL ADMINISTRATION SERVICES
    • CULTURAL ASSET MAPPING & CONSULTING
    • PLACEKEEPING & PLACEMAKING
    • ARTS & BUSINESS PARTNERSHIPS
    • ARTS, WELLNESS & HEALING
    • ARTS & ECONOMIC DEVELOPMENT
    • ARTIST OPPORTUNITIES
    • ARTS ADVOCACY
    • ARTS & EDUCATION
    • FESTIVAL, EVENT & BOOKING SERVICES
  • PROJECTS
    • UNDERCOVER ARTS MAGAZINE & DIRECTORY
    • COMMUNITY GALLERIES >
      • VENTANA GALLERY & ART EXHIBITIONS AT ROCHE >
        • 2025 FACE FORWARD
      • FLINN FOUNDATION GALLERY
    • CREATIVE AGING WITH WATERMARK COMMUNITIES
    • PUBLIC ART & MURAL PROJECTS >
      • PUBLIC ART IN ORO VALLEY
      • PUBLIC ART IN SAHUARITA
      • PIMA COUNTY PUBLIC ART
      • PUBLIC ART IN FOUNTAIN HILLS
      • TRANSPORTATION ART BY YOUTH 2022 >
        • Gila Monster
        • Glowing Scorpions
        • Prickly Pear Everywhere
    • COMMUNITY PHOTOGRAPHY COMPETITIONS >
      • FOUNTAIN HILLS PHOTOGRAPHY COMPETITION
      • SAHUARITA CAPTURING COMMUNITY PHOTO CONTEST
      • ORO VALLEY PHOTOGRAPHY COMPETITION
  • EVENTS
    • CALENDAR OF EVENTS
    • EVENT & EXHIBITOR APPLICATIONS
    • ART & MUSIC FESTIVALS >
      • DOWNTOWN GLENDALE ARTS & CULTURE FEST
      • LA ENCANTADA FINE ART FESTIVAL
      • ORO VALLEY FALL FOODIE & ART FESTIVAL
      • ORO VALLEY HOLIDAY FESTIVAL OF THE ARTS & TREE LIGHTING CELEBRATION
      • ORO VALLEY SPRING FESTIVAL OF THE ARTS
      • PARK PLACE STREET ART FESTIVAL
      • PATAGONIA FALL FESTIVAL
      • SAHUARITA ART ON THE LAKE FESTIVAL
      • TUCSON FOLK FESTIVAL
    • CULINARY EVENTS >
      • DEVOUR CULINARY CLASSIC
      • SALSA, TEQUILA & TACO CHALLENGE
      • SAVOR CULINARY FESTIVAL
      • SABORES DE TUCSON: AMERICA'S BEST MEXICAN FOOD FESTIVAL
      • THE TOAST: JAMES BEARD FOUNDATION
      • WORLD MARGARITA CHAMPIONSHIP
    • LIVE MUSIC >
      • LIVE MUSIC AT PALM TERRACE
      • ORO VALLEY CONCERT SERIES
  • CATALYST CREATIVE COLLECTIVE
    • ABOUT THE CATALYST CREATIVE COLLECTIVE
    • VENUE & EVENT RENTALS
    • GETTING TO CATALYST
    • UPCOMING CLASSES & EVENTS CALENDAR
    • ARTIST-IN-RESIDENCE PROGRAM
  • GET INVOLVED & SUPPORT
    • SUPPORT OUR WORK
    • SPONSOR A PROGRAM OR EVENT
    • VOLUNTEER WITH SAACA
    • CURRENT PARTNERS, DONORS & SPONSORS
    • INTERNSHIP OPPORTUNITIES
    • ARTIST & VENDOR APPLICATIONS